Tailored Workshops
Workshops are a great way to absorb massive amounts of information in a short space of time. But also, they’re an excellent opportunity to ensure that the group of participants involved understand the key material, concepts, and practicalities of startup PR.
Black Unicorn PR offers workshops carried out by JJ, the agency’s founder. She is a true PR globetrotter with 14 years of experience in-house, agency-side, and as the head of PR at a sustainability startup before founding Black Unicorn in early 2018.
Group Workshops
We provide tailored workshops for a myriad of team members. From a small group of C-suite executives involved in the company’s PR to the marketing team or the founders of your venture fund portfolio companies. Each workshop is tailored to the audience so that they can start making a difference in their businesses as soon as they leave the room. All workshops include the core principles of PR, how it’s different from other marketing areas, how it fits in the marketing mix, and the unique specificities of startup PR.
Consultancy Work
Need more than a workshop? Allow Black Unicorn PR to take a look at how your startup structures and carries out PR. We offer consultancy services to get your company fully set up for PR success and lend a hand so your team can execute as you had envisioned from the start. If the need arises, we can absolutely include workshops along the way.
Learn the basics and specifics of public relations strategies for startups, including:
- How to engage and build (long-lasting) relationships with the media
- How to craft an amazing pitch
- What makes news
- What "exclusive" and "embargo" means
- Which assets are useful for journalists and much more
- Key tips for media interviews
CarVertical
We tailored a PR workshop for carVertical’s in-house PR team, focusing on the fundamentals of international public relations and ways of securing media coverage. This workshop was designed for the team to incorporate new PR methodologies into their daily routine.
“JJ is an absolute professional in the field of PR. We had a great, insightful workshop with her, which led to many new PR practices we’re implementing from now on in our daily routine. She will ensure that the workshop is personalised for your team, business and niche as much as possible. We are thankful for the ability to learn from her.”
Vilija Jankunaite
PR & Communications Lead @ carVertical
Accelerators and VC: Tenity; Startup Wise Guys; ffVC, Launchub VC, Firstpick, Iron Wolf, SET University Bootcamp,
But wait, there’s more! Did you know we also offer PR workshops for VC portfolio companies and accelerator programs? We’ll help you with the basics of PR as well as one-to-one consultations in order to bring founders up to speed with startup PR and support you in your journey beyond.
“Our portfolio founders found Julija’s workshop on PR for startups very informative and relevant. Julija perfectly covered all the important topics for early-stage startups planning to begin PR activities. We would definitely work with Julija and her team again for PR mentoring activities.”
Jurgita Sinkevičiūtė
Head of Programs @ FIRSTPICK
Want to find out more or book in a session?
Get in touch via email or visit our contact page below and we’ll send you a list of questions to send you over a tailored proposal.
Workshop topics include:
Introduction to international startup PR and integrated communications
Developing your PR strategy
Media relations playbook: how to land your startup in Tier 1 media
Media pitching
Media training for C-level executives: nailing your (online/offline) media interview
How to write a killer press release
Our workshops are a two-way communication street and end with Q&As
Thought leadership for startup founders
Communication
Introduction to international startup PR and integrated communications