Our Approach

We offer a tailored approach as well as multiple standard packages to suit the needs and ambitions of our clients in the best possible way. Our capabilities span beyond media placement and traditional PR and Communications.

Our style of communication is consultative, taking into consideration our clients’ visions and objectives. Our team is adaptive, carefully considering the best way to tackle individual tasks.

News & Announcements

They don’t call it news for nothing! But what really makes it into a publication? Let us worry about that for you.

We support startups with their key announcements, such as product launches, key hires, partnerships, and, of course, funding announcements, so they can create a track record of activity and traction in the media that matters, gaining trust and visibility in the process.

eAgronom, a FMS startup, has closed a $7.4 million Series A round led by Yolo Investments and ZGI Capital. Also participating was Trind, Iron Wolf and United Angels.

Estonia’s Startup Wise Guys raises €25m to invest in ‘overlooked markets’. The accelerator aims to back 200 startups from across Europe and Africa in the next couple of years.

A South Africa-based startup that helps users rent cars has raised $10 million. Planet42 is a car subscription company with Estonian roots that has operated in South Africa three years.

Planet42, a South Africa-based car subscription company that buys used cars from dealerships and rents to customers via a subscription model, has raised $30 million in equity and debt.

Planet42, a South Africa-based car subscription company that buys used cars from dealerships and rents to customers via a subscription model, has raised $100 million in equity and debt.

Naspers-Backed Startup Planet42 Gets Debt Funding to Cut Euro Debt. It raised local-currency debt and equity funding from Standard Bank Group to help repay costly euro-denominated loans.

WeRoad Eyes U.S. Adventure Tours Market After $19 Million Raise. The scaleup is capitalizing on millennials’ affinity for adventure and travel.

WeRoad, a traveltech startup for millennials, secures €18 million in funding for expansion. The investment, led by H14, will enhance its unique adventure travel offerings and target the US market.

Klaus, the AI-driven customer service platform, secures a €12M Series A round led by Acton Capital. Previous investors Icebreaker, Creandum, and Global Founders Capital also join the funding round.

Klaus, a customer support product that integrates with clients’ customer relationship management platforms (e.g., Zendesk, Salesforce Service Cloud) to automatically review customer support conversations from channels like web chats, closes a €12 million round.

Media Relations

Media relations encompasses a number of activities: from strategising and planning to executing a range of tactics. Developing your startup’s relationship with the media is the cornerstone of our work. Think of journalists as important stakeholders, a relationship that we take care of on your behalf. How do we do it? By, conversely, also taking care of them, providing them with valuable stories, sources, tips, and more.

We’re also selective, personable, and knowledgeable - in other words, true professionals. No matter the tactics, strategy, or plans for an individual account – we integrate our clients into our everyday thinking when it comes to our interactions with our journalist network.

Co-founder and CEO of eAgronom uses ‘farmers first’ mindset to drive innovation and sustainable agriculture. An interview with Business Insider about his company’s journey and his approach to driving innovation.

Revolutionizing Credit Scorecards: a KrAsia Q&A With Peter Barcak, Co-Founder and CEO of credolab.

In this episode the host John Siracusa chats remotely with Peter Barcak, Founder & CEO at credolab. Credolab develops digital scorecards built on mobile devices and online web behavioral metadata.

Contributed article by Michele Tucci, Chief Strategy Officer & MD Americas in credolab, for American Banker’s BankThink: Overcoming the Catch-22 for credit invisibles.

There are only two accelerators European VCs care about

Locals share why Vilnius, Lithuania is becoming an international startup hub

Maddyness spoke to Meeri Savolainen, cofounder and CEO of INZMO on pivoting the business, the burden of rental deposits and the importance of creating a seamless and user-friendly customer experience.

Breaking bread and brainstorming a new startup idea is a popular combination. That was how WeRoad founders Fabio Bin and Paolo De Nadai launched their concept for WeRoad.

One of the key features of INZMO’s platform is its real-time claims processing system. The platform uses machine learning to automatically process and approve claims directly through the app.

The insurance sector’s lack of agility has created an opportunity for nimble, full-stack insurance startups like Inzmo to offer creative property and casualty products fit for modern consumers’ needs.

Thought Leadership

Thought leadership is an ever-important component of the media landscape, and startup founders, as pioneers of new technologies and innovations testing the limits of industries, are in a position to share their opinions, advice, and observations.

In the startup world, founders matter to stakeholders, and thought leadership helps everyone learn more about these founders and their startups. Whether it comes in the form of a contributed piece to a publication, speaking engagements, podcasts, or other activities, thought leadership plays a central role in our activity mix.

Using algorithms to detect applicants who have been “unfairly ignored by banks”, Planet42 has helped put some 8,000 insured cars on the road in the past five years.

Contributed article by WeRoad’s Erika De Santi: Start giving solo travellers the experiences they crave. After growing steadily for years the trend of solo travellers has exploded.

After spending almost two decades at Booking.com, Andrea D’Amico decided it was time for a change. In an interview with PhocusWire, he discusses what he brings to WeRoad.

Beyond Military Tech: Emerging trends in Ukraine’s early-stage startup scene for investors to look after. Op-ed piece by Oleksandra Balkova, Partner & Head of Portfolio at Startup Wise Guys.

Startup Wise Guys Accelerating and Investing In Europe’s Overlooked Ecosystems

Contributed article by Michele Tucci, Chief Strategy Officer & MD Americas in credolab, for Biometric Update: How lenders can decode creditworthiness and fraud through device analytics.

Robin Saluoks selected for Forbes 30 under 30 Europe in 2023 in the finance category.

Contributed article by Robin Saluoks, co-founder and CEO of eAgronom, for Computer Weekly: Technology as a catalyst for large-scale reform in the fight against climate change.

Episode of the Climate Confident podcast with Robin Saluoks, discussing the importance of sustainable farming practices and the ways in which farmers can reduce their emissions.

Speaking Opportunities

There is nothing quite like a real-life event in which you can meet useful contacts and like-minded people, learn the latest trends, and have a change of scenery! But even better is to speak at these events and share your message with larger audiences.

Considering your audiences, objectives, and preferences (and the possibility of physically being at those places), our team will devise a list of key events to apply to speak at. Be it presenting a keynote, engaging in a fireside chat, participating in a panel, or other.

Karen Burns at Retail Week Live

Meeri Savolainen at Paris Fintech Forum

Erika De Santi at Future Travel

Andrea D’Amico at EU Startups Summit

Meeri Savolainen at Reuters’ insurtech conference

Meeri Savolainen at Tech.eu Summit

Robin Saluoks at Sifted Summit in London

PR Workshops and Consulting

Separate from our agency services, we also offer customised PR training, PR workshops, and consultancy for businesses that want to get a better handle on the theoretical and practical tools for startup PR.

Help your team better understand how journalists think, learn the mechanics of how journalists work and what they perceive as newsworthy, and engage your team with practical exercises.

Online and in-person workshops for accelerator programs

Online workshop for accelerator batch

Online workshop for accelerator batch

Online workshop for accelerator batch

In-person workshop for portfolio companies

Tailored PR workshop for in-house PR team

Our Clients

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We work with ambitious B2B startups and scaleups across Europe to help them gain trust, credibility, and exposure

What our clients are saying about us

The Black Unicorn team quickly understood our unique identity and potential for PR as we underwent a European and later global expansion. They connected with ours really well. This combination of chemistry, sound processes and creative ideas led to a true force of nature and results that speak for themselves.

Cristobal Alonso
Global CEO, Startup Wise Guys

“Working with Black Unicorn PR was like drinking HONEY. We got tons of sweet for MONEY. Joe, Agne, Mauro, JJ were professional, friendly, responsive, and sincere. A one-off project naturally turned into a relationship for the long run”

Jan Wyrwiński
Co-founder & CBDO, Trusted Twin

“It’s a pleasure to work with Black Unicorn PR. Their team helped Nordigen with huge long-term value. We are visible in the places that count with positive coverage and participating in relevant media conversations. They are an agency with a true startup mentality and you can see that in the way they work and communicate”

Rolands Mesters
Co-Founder & CEO, Nordigen

“Hiring Black Unicorn as our PR agency has been fruitful. I can definitely recommend BUPR to any start-up, because working with them makes you feel they are part of your in-house team.”

Silver Bohl
Head of Marketing, eAgronom

“The BUPR team has been more than just the standard agency; they’ve become our trusted partner for all things PR and thoughtful leadership content. BUPR’s outstanding PR work helped increase our visibility and establish Credolab as the thoughtful leader it is in alternative data and fintech”

Michele Tucci
Chief Strategy Officer & MD Americas, Credolab

“I have had the pleasure of working with them since 2020 and they have proven to be an integral part of our day-to-day activities. They are always one step ahead in the game and have greatly increased our name recognition. I can’t thank the BUPR team enough for all they have done and continue to do for us!”

Meeri Savolainen
Founder & CEO, INZMO

“It was as seamless as it could get with the guys at Black Unicorn. There was an immediate click in communication style and work culture. I highly recommend BUPR for startups trying to get coverage in top tier publications. All results, no BS.”

Martin Kõiva
Co-founder & CEO, Klaus

Let's work together

We work with ambitious B2B startups and scaleups across Europe to help them gain trust, credibility, and exposure

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