You may have seen our recent posts warning about a recurring recruitment scam involving Black Unicorn PR’s name. So, we thought we’d give you the low-down on what it’s all about, what we know so far, and how you can stay safe.
Firstly, scammers are posing as recruitment agencies working for Black Unicorn PR, misusing our name, logo, and even our founders’ identity. They contact you with enticing job offers via WhatsApp and email, which seem too good to be true – and that’s because they are.
Unfortunately, this is a common scam affecting numerous recruitment companies and brands. We’re not sure why anyone would fall for it using ours (we’re a small, boutique PR agency, after all) but our brand is now also being impersonated.
There are a number of global and local recruitment agencies that have had to release similar blog posts or corporate announcements such as this one. A quick Google search for “scam recruiters WhatsApp” and you’ll find dozens of blog posts by Reed, Hays and may more. Euronews Next did a couple of pieces on this very subject last month.
We believe most people in our circles would never fall for this. Still, we’re concerned – it’s unacceptable to see scammers tricking innocent people, and much worse when they are abusing the identity or brand of a company or individual. And scammers are contacting anyone. Therefore, it’s our duty to report this to our community and beyond. In addition, we’re taking the opportunity to help stay safe from any scam with some tips and resources.
How to spot a scam
- Contacted out of the blue: they reach out on WhatsApp or call with a number you have never seen before, in a way that is not industry standard
- There is no real proof they work where they say they do, or their LinkedIn profiles look fake
- Unrealistic Offers: If it sounds too good to be true, it probably is. We aren’t entirely sure how “free work” would even be beneficial to an applicant, but this is a promise we have seen come through from the scammers, and it is not something we would offer.
- Poor Language: We take pride in our communication. If the message has poor grammar, spelling, or incorrect word use, it’s not us. We proofread our content numerous times before sharing.
- Asks for personal details or money very early on: We NEVER ask for fees, training costs, or for you to share your bank details with us.
- Speed: Things progress very fast, and without having a proper interview or communication outside of digital channels. If we were in the process of a new hire, we would not put pressure on a candidate to act quickly.
- Attachments & Instant Offers: If you’re asked to click links or receive an instant offer, be cautious. We would not hire anyone without conducting a “real interview” first.
What to do if you get suspicious contact
- Don’t engage with scammers. Report them or block them.
- Contact us if you’re unsure about a message. Reach out through our official channels.
- If you’ve fallen victim, report it to Action Fraud or your national equivalent and contact your bank.
Report Scammers Here
🔗 UK National Cyber Security Centre
https://www.ncsc.gov.uk/collection/phishing-scams
🔗 Public Domain Registry (Phishing)
https://publicdomainregistry.com/process-for-handling-abuse/
🔗 Action Fraud
https://www.actionfraud.police.uk/a-z-of-fraud/recruitment-scams
We’re here to protect our community. As always, rely on your common sense. If something seems odd, do question it. If in doubt, block and delete the contact.
And now, we look forward to real people, real communication and returning to publishing blog posts about startup PR! 😅
