LinkedIn—it’s not just a digital CV anymore. In fact, it’s evolved into a powerhouse platform for personal branding, marketing, and sales, especially for B2B companies. We sat down with LinkedIn expert and entrepreneur Kotryna Kurt, co-founder of Linkedist, on the Runway Podcast to chat about how startups and professionals can unlock LinkedIn’s full potential, and… we took notes!
Here are our top five takeaways from our conversation with Kotryna!
1. Optimise Your LinkedIn Profile: It’s Your Digital Business Card
Before you dive headfirst into content creation or networking, Kotryna shared this wisdom: your LinkedIn profile is basically your digital business card. Make sure it’s up to scratch! This means a professional photo (not your favourite vacation pic), a headline that grabs attention, and an experience section that makes people want to work with you. First impressions matter, especially on LinkedIn, so take the time to polish your profile until it shines.
2. Consistency is Key in Content Creation
Ah, the classic content struggle. You post, you wait…and crickets. 🦗
Don’t worry about it too much —Kotryna assured us that building your presence on LinkedIn is a long-term game. Consistency is your best friend here, whether you’re posting twice a week or going all-in daily. Keep your content mix 80% professional and niche-focused, with 20% reserved for personal stories or interests. This gives your brand a human touch that people actually connect with.
3. Leverage LinkedIn for Social Selling
Here’s a LinkedIn secret: it’s a goldmine for sales, but not in the way you might think. Kotryna introduced us to the world of social selling—a strategy that’s all about relationships, not spammy sales pitches. Instead of hitting people up with cold outreach, try connecting authentically first, engaging with their posts, and offering real value before sliding into their DMs. Personalisation is everything when it comes to turning connections into clients!
4. Don’t Shy Away From Trying Out LinkedIn’s Features
LinkedIn is a buffet of content options, from standard posts and articles to documents and videos. Kotryna Kurt’s advice? Don’t be afraid to experiment! See what your audience is vibing with—videos and document posts often perform well, but the key is figuring out what your audience loves. Tailor your content, play around with different formats, and you may be surprised at what hits the mark!
5. Avoid Spammy Tactics: Quality Over Quantity
Ever been on the receiving end of a bulk, impersonal LinkedIn message? Yeah, it’s the worst. Spammy outreach and generic connection requests are a big no-no for Kotryna. Not only do they annoy people, but they also do nothing for building genuine relationships. Instead, focus on quality interactions. Take the time to personalise your messages and engage meaningfully. Authenticity and relevance are what build connections that matter.
The Long Game of LinkedIn Success
LinkedIn isn’t just another social platform—it’s a powerhouse for personal branding and business growth. But like Kotryna Kurt reminded us, success on LinkedIn doesn’t happen overnight. It’s all about the long game. So, you gotta flex your patience muscle a little here! 💪
Whether you’re sprucing up your profile, building a content strategy, or mastering social selling, these LinkedIn lessons from Kotryna are the foundation for success.
So, are you feeling ready to up your LinkedIn game?
Start by optimising that profile, map out your content strategy, and… OH… listen to the full episode with Kotryna Kurt on the Runway Podcast here:
