The pet peeves make their return! Truth be told, they never really left, just took a brief hiatus. As we all settled back in after the holiday break, our team dove straight into ramping up our usual PR endeavours. Additionally, we’re in the midst of developing a new website set to launch in the upcoming months, with the blog set to remain a key component. Indeed, we’re brimming with ambitious plans for the blog and our content strategy at large. So, keep an eye out for exciting developments in 2024!

Without further delay, here are the final journalist pet peeves tweeted in the year 2023, delivered directly to you:

Only Santa’s team should be allowed to send press releases on Christmas Day…

PR pros are revolutionising the art of the press release… not

https://twitter.com/Cate_Lawrence/status/1733061555908919704?s=20

I can predict that journalists won’t care about your predictions…

Interesting journalist pet peeve: keep an eye for acronyms that might not be commonly used!

Assigned stories today: shorter than they used to be!

PR pros that spam may even start to be perceived as enablers of global warming! Simon Hunt of Evening Standard even wrote a whole article about ‘email pollution’

A classic pet peeve we never get tired of, hyperlink requests. Because, who cares about relationships with real human beings when you can slightly improve your SEO?

Despite the PR fail “hashtag” that kind of generalises this for everyone, we’d like to highlight that most real PR pros wouldn’t do this.

Guys, come onnnnnn! You want a favour from journalists and then you act all cold and like you don’t have time to waste? Be kind!

https://twitter.com/Cate_Lawrence/status/1721459824674681221?s=20

This reminds us of Harold…

https://twitter.com/RobertScammell/status/1719392967700455600?s=20

Unacceptable

PR and media play imperfect games in which each side has little information about the other

One of the seven deadly sins of PR

No, no, nooooo

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