Klaus, a Tallinn-based startup with a remote-first approach, is dedicated to improving the quality of customer service for enterprise clients – a very relatable problem to solve! They secured a €12 million Series A funding round before sliding into our DM’s.
Black Unicorn PR successfully (and quickly) executed a funding announcement that took into account Klaus’ media strategy, securing a lead story on TechCrunch. The campaign highlighted their unique corporate culture in various ways, one of which being very quirky founder photos that grabbed quite a bit of attention. We were able to get an amazing lead story placed in under a couple of weeks, and our wider outreach got several supporting placements.
In early 2024, Klaus was acquired by Zendesk
“Working with Black Unicorn PR was seamless. There was an immediate click in communication style and work culture. Mauro, Joe and JJ carefully listened to what we want and don’t want and delivered flawlessly. We achieved our goals for coverage and a lot more. As a former PR guy myself, I highly recommend BUPR for startups trying to get coverage in top tier publications. All results, no BS.”
We work with ambitious B2B startups and scaleups across Europe to help them gain trust, credibility, and exposure
