Recognised by Interbrand as one of 15 of Italy’s most competitive brands of the next generation, WeRoad sought to expand its corporate PR presence, particularly beyond Italy, and establish itself as a thought leader in group adventure travel – that’s where we come in ;) Through strategic initiatives encompassing press outreach, executive profiling, and thought leadership facilitated by Black Unicorn PR, WeRoad has solidified its reputation as an authority in millennial and solo adventure travel with placements in Skift, Phocuswire, Sifted, Tech.eu, and other travel and startup media. We also secured numerous (earned) speaking engagements at prestigious travel conferences, including World Travel Market, ITB Berlin, and Future Travel Summit.